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So, take a stroll down memory lane to remember all of our past Word of the Year selections.
Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. One of Guilford’s most famous studies was the nine-dot puzzle.
Because they hadn’t, they were obviously not as creative or smart as they had previously thought, and needed to call in creative experts. The nine-dot puzzle and the phrase “thinking outside the box” became metaphors for creativity and spread like wildfire in marketing, management, psychology, the creative arts, engineering, and personal improvement circles.
There seemed to be no end to the insights that could be offered under the banner of thinking outside the box.
Our Word of the Year choice serves as a symbol of each year’s most meaningful events and lookup trends.
No one, that is, before two different research teams—Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisberg—ran another experiment using the same puzzle but a different research procedure.The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array.In other words, the “trick” was revealed in advance.In other words, the difference could easily be due to what statisticians call sampling error.Let’s look a little more closely at these surprising results.
At the first stages, all the participants in Guilford’s original study censored their own thinking by limiting the possible solutions to those within the imaginary square (even those who eventually solved the puzzle).