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Not to be confused with the South African town of the same name (Adams and Lloyd mostly used actual place names for their words). There's always going to be The New Rock & Roll, that new fad or thing that causes whippersnappers to act all crazy and wild like they've all gone bonkers.To an audience generally uninformed about what the New Media is like to begin with, whether or not the story is true is irrelevant: the ring of truth is what becomes important.Bear in mind that the impression given can largely be due to ignorance, the Cowboy Be Bop at His Computer misstep taken by someone who is already predisposed to distrust this "Cowboy Bebop" character in the first place. These are all brands that have revised their notions of what makes people adopt technology.
Business Week's 2004 list of top 15 global brands included 6 technology brands - Microsoft, IBM, General Electric, Intel, Nokia, and Hewlett Packard. Microsoft has moved on to 'Your Potential, Our Passion'; Nokia speaks of 'Human Technology'; IBM's 'On Demand Business' offers solutions to the small entrepreneur.Just look at the possibilities before us today – something we would not have possibly imagined even at the turn of the millennium: The pace of change has been blinding.The nature of technology itself has undergone a transformation – it is no longer just a ‘device’, leaving us all as consumers with a sense of breathlessness and expectation – what next?" Otherwise-rational people faced with uncertainty about what the New Media is actually like decide that, just to be safe, or to grab some attention, they should go with the most inflammatory, headline-grabbing description they can come up with.The motivation to demonize a medium can go much deeper than the desire of the media itself to make headlines.
The same thing has happened to basically every type of media in history, making this trope as old as mankind itself.