Dating of fender amplifiers
Introduced in 1996 with a 0 RRP, the guitars were of higher quality than standard Squier guitars and featured ash bodies, satin finished necks and alnico pickups.
The line consisted of 6 Stratocasters, a Fat Stratocaster (Humbucker at the bridge position), a Fat Telecaster (Humbucker at the neck position) and a Thinline Telecaster as well as a 4 string and 5 string Precision Bass.
Jerome Bonaparte Squier, a young English immigrant who arrived in Battle Creek, Michigan, in the latter part of the 19th century, was a farmer and shoemaker who had learned the fine European art of violin making. Victor Squier started making his own hand-wound violin strings, and the business grew so quickly that he and his employees improvised a dramatic production increase by converting a treadle sewing machine into a string winder capable of producing 1,000 uniformly high-quality strings per day.
He moved to Boston in 1881, where he built and repaired violins with his son, Victor Carroll Squier. Squier violin strings, banjo strings and guitar strings became well known nationwide and were especially popular among students because of their reasonable price. Squier Company in early 1965, shortly before Fender itself was acquired by CBS in May of the same year.
The Squier lineup was augmented in 1996 with Affinity series guitars and basses.
Entry-level Affinity Series instruments were straightforward, basic Stratocaster, Telecaster and Precision Bass guitars in black, red and white.
Until the introduction of the Fender Squier series, Fender had never produced lower priced guitars based on its main Stratocaster and Telecaster models and had always used different model designs for its lower priced guitars.
In the late 1970s and early 1980s Fender was facing competition from lower priced Japanese made guitars.
Fender Electric Instruments entered the picture in the 1950s, when the V. Squier Company began supplying Southern California inventor and businessman Leo Fender with strings for his unusual new electric guitars. Before the Fender Squier line of guitars was introduced in 1982, Fender was making lower priced guitars such as the Fender Lead series at its Fullerton, California plant. It was established in 1890 by Victor Carroll Squier in Battle Creek, Michigan. By 1975, Squier became defunct as a manufacturer and a brand name for strings, as Fender opted to market its strings under the Fender brand name. Squier Company manufactured strings for violins, banjos, and guitars.Yamano Gakki was known for once being part of Epiphone Japan.Kanda Shokai owned the Greco brand name and one of the conditions of the Fender Japan agreement was that Kanda Shokai cease production of its own Greco Fender copies.
The series included the Supersonic guitar, the Venus guitar (co-designed by Courtney Love), the Jagmaster (a hybrid of the Fender Jaguar and Jazzmaster models), and a re-issue of the Musicmaster Bass.