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The Golden Age of magazines came to an end as mass market, general interest publications gave way to special interest magazines targeting specialized audiences.Completely transforming the old bland Cosmopolitan magazine into a racy, contentious and well known, successful magazine.Reeve, with 82 stories featuring Craig Kennedy, the "scientific detective".Magazine illustrators included Francis Attwood, Dean Cornwell, Harrison Fisher, and James Montgomery Flagg.It was well known for sexual explicitness, with strong sexual language, male nudity, and coverage of such subjects as rape. , a spinoff magazine targeting a teenage female audience, was created for international readership. The magazine currently features topics including sex, relationships, beauty, fashion, and health.

The first issue under Helen Gurley Brown, July 1965, Fan mail begging for Brown's advice on many subjects concerning women's behavior, sexual encounters, health, and beauty flooded her after the book was released.

In order to spare serious cutbacks at San Simeon, Hearst merged the magazine Hearst's International with Cosmopolitan effective March 1925.

But while the Cosmopolitan title on the cover remained at a typeface of eight-four points, over time span the typeface of the Hearst's International decreased to thirty-six points and then to a barely legible twelve points.

In 1911, Hearst had bought a middling monthly magazine called World To-Day and renamed it Hearst's Magazine in April 1912.

In June 1914 it was shortened to Hearst's and was ultimately titled Hearst's International in May 1922.

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In Brown's early years as editor, the magazine received heavy criticism.